Brand

Carriage House.

Logo files and color for the House.

01

Wordmark

The primary logo. Use on event collateral, signage, menus, and anywhere Carriage House is the focus.

Carriage House wordmark on sage On Sage ↓ PNG
Carriage House wordmark on forest On Forest ↓ PNG
02

Mark

The horseshoe on its own. Use as an avatar, favicon, or stamp — anywhere the name is already established.

Carriage House mark on sage On Sage ↓ PNG
Carriage House mark on forest On Forest ↓ PNG
03

Color

Forest anchors every application. Sage and Cream create breathing room. Terracotta is used sparingly — eyebrows, callouts, moments of warmth.

Forest
#1B4539
Sage
#E4E8E3
Cream
#F5EEE4
Terracotta
#C4733A
Warm White
#FAFAF8
04

Voice

The House doesn't advertise. It's not on Google Maps. Membership is by invitation, and events happen when the House decides to host them — not the other way around. That context matters every time someone writes about it.

When you do write — an invitation, a recap, a caption, a mention in print — describe the specifics. Skip the atmosphere. The room holds forty seated; that's more useful than calling it intimate. The House turned down more events than it hosted last year; that's more honest than calling it exclusive.

Like this

"They sat fourteen around one long table. It was the right number."

"A private dinner for twenty, by invitation."

"The House hosted eight events last year. It didn't host everything it was asked to."

"An old carriage house on South 22nd. Not on Maps."

"Membership is by invitation. There's no application."

"The kind of place you hear about before you're ever invited."

Not like this

"Pittsburgh's most exclusive event venue."

"An unforgettable experience in a stunning historic space."

"The perfect backdrop for your next special occasion."

"Pittsburgh's best-kept secret for private events."

"A luxurious private club in the heart of the South Side."

"Book your next event at Carriage House."

05

Assets

Current files. A full brand kit ships once the final wordmark is locked.